Company ········· Brex
Creative Director ........ Heather Hale
Agency Partner ········· Studio Freight
3D Animation ········· Bruno Nogueira
2D Animation ········· Josephine Lwin, Latham Arnott
Project······ Brand Refresh
Creative Director ........ Heather Hale
Agency Partner ········· Studio Freight
3D Animation ········· Bruno Nogueira
2D Animation ········· Josephine Lwin, Latham Arnott
Project······ Brand Refresh
Brex Brand Refresh
Since its founding in 2017, Brex has made bold decisions and pivoted over the years to adapt to a shifting market.
Naturally, each strategic shift has brought with it a slight evolution of the visual brand. Brex 3.0 introduced a commitment to consistency and a clear roadmap for 2024, setting the stage for a brand refresh.
Working closely with company leaders, we defined a brand archetype that would guide decisions across strategy, tone, color, and the overall essence of the brand refresh.
After achieving internal clarity, we partnered with Studio Freight to bring the new vision of Brex to life. The result is a visual brand that confidently embraces its orange origins and boldly establishes itself as the industry leader in modern spend management.
Since its founding in 2017, Brex has made bold decisions and pivoted over the years to adapt to a shifting market.
Naturally, each strategic shift has brought with it a slight evolution of the visual brand. Brex 3.0 introduced a commitment to consistency and a clear roadmap for 2024, setting the stage for a brand refresh.
Working closely with company leaders, we defined a brand archetype that would guide decisions across strategy, tone, color, and the overall essence of the brand refresh.
After achieving internal clarity, we partnered with Studio Freight to bring the new vision of Brex to life. The result is a visual brand that confidently embraces its orange origins and boldly establishes itself as the industry leader in modern spend management.
