Client ·········Sola Media
Design Lead ········· Heather Hale
Design ········· Elizabeth Hildreth
Creative Director ······ José Reyes
Agency ······· Metaleap Creative
Design Lead ········· Heather Hale
Design ········· Elizabeth Hildreth
Creative Director ······ José Reyes
Agency ······· Metaleap Creative
Sola Media
White Horse Inn is a podcast and journal that sits within the Sola Media brand. After leading the charge on a rebrand for Sola Media, we were tasked with applying the new branding and type styles to the company’s web presence that spanned across 5 unique sites.
In our initial audit of White Horse Inn’s site, we saw a lot of room for improvement. We wanted to organize information in a sophisticated and structured way, that kept its order with varying title and description lengths. It was also important that upon landing, it was obvious to the user that this was a podcast. We used typography to “play up” the episode number in a compelling way and brought focus to the player with a clear “SUBSCRIBE” CTA above the fold.
White Horse Inn is a podcast and journal that sits within the Sola Media brand. After leading the charge on a rebrand for Sola Media, we were tasked with applying the new branding and type styles to the company’s web presence that spanned across 5 unique sites.
In our initial audit of White Horse Inn’s site, we saw a lot of room for improvement. We wanted to organize information in a sophisticated and structured way, that kept its order with varying title and description lengths. It was also important that upon landing, it was obvious to the user that this was a podcast. We used typography to “play up” the episode number in a compelling way and brought focus to the player with a clear “SUBSCRIBE” CTA above the fold.
