https://heyitsheather.com Hey! It's Heather. Tue, 30 Apr 2024 04:27:08 +0000 https://heyitsheather.com en https://heyitsheather.com/Homepage Fri, 27 Aug 2021 23:53:48 +0000 Hey! It's Heather. https://heyitsheather.com/Homepage Hey, it’s Heather. I’m a visual designer and brand builder with over 15 years of experience in companies large and small across SaaS, health and wellness, education, digital media and fintech. I specialize in overseeing brand expression across all touchpoints, directing creative teams and agencies to deliver solutions that reflect the foundational principles and systems of a core brand and ensuring teams are supported and equipped to produce the best work of their careers. ︎︎︎ Currently leading Brand at Brex.Areas of Emphasis: Brand Identity, Web Design, Digital Design, Print/Packaging, Brand Campaign Development, AI Image Creation, Brand Strategy, Design Systems, Art Direction, Animation and Video Production, Event Design https://heyitsheather.com/Brex Tue, 30 Apr 2024 04:27:08 +0000 Hey! It's Heather. https://heyitsheather.com/Brex Company ········· Brex Creative Director ........ Heather HaleAgency Partner ········· Studio Freight3D Animation ········· Bruno Nogueira2D Animation ········· Josephine Lwin, Latham ArnottProject······ Brand Refresh Brex Brand Refresh&nbsp; Since its founding in 2017, Brex has made bold decisions and pivoted over the years to adapt to a shifting market. Naturally, each strategic shift has brought with it a slight evolution of the visual brand. Brex 3.0 introduced a commitment to consistency and a clear roadmap for 2024, setting the stage for a brand refresh. Working closely with company leaders, we defined a brand archetype that would guide decisions across strategy, tone, color, and the overall essence of the brand refresh. After achieving internal clarity, we partnered with Studio Freight to bring the new vision of Brex to life. The result is a visual brand that confidently embraces its orange origins and boldly establishes itself as the industry leader in modern spend management.&nbsp; <img width="1307" height="797" width_o="1307" height_o="797" data-src="https://freight.cargo.site/t/original/i/41e010d34ac9f43f24d50085cef54e26a56763ce172d407abeb85f1980944e68/Hero-100-edit.gif" data-mid="225499435" border="0" src="https://freight.cargo.site/w/1000/i/41e010d34ac9f43f24d50085cef54e26a56763ce172d407abeb85f1980944e68/Hero-100-edit.gif" /> <img width="1448" height="1448" width_o="1448" height_o="1448" data-src="https://freight.cargo.site/t/original/i/175e65220d23a67cd36130d2fb860a6b4095f474e7b20e0e719dd37cc753b6fa/43F679C6-2C58-4135-AA06-8D295D6DA591.GIF" data-mid="225156773" border="0" src="https://freight.cargo.site/w/1000/i/175e65220d23a67cd36130d2fb860a6b4095f474e7b20e0e719dd37cc753b6fa/43F679C6-2C58-4135-AA06-8D295D6DA591.GIF" /> <img width="1988" height="1320" width_o="1988" height_o="1320" data-src="https://freight.cargo.site/t/original/i/5785f8be1c8c217c34d9fc4be24fbf394d1f82ddb3dd5ccf33fad613cedb1484/IMG_3190-edit.jpg" data-mid="225158957" border="0" src="https://freight.cargo.site/w/1000/i/5785f8be1c8c217c34d9fc4be24fbf394d1f82ddb3dd5ccf33fad613cedb1484/IMG_3190-edit.jpg" /> <img width="882" height="1178" width_o="882" height_o="1178" data-src="https://freight.cargo.site/t/original/i/adf539fca141e43339c9052187de280dbef26df7bebab157c53277e83748c2d5/IMG_3173.jpg" data-mid="225158918" border="0" src="https://freight.cargo.site/w/882/i/adf539fca141e43339c9052187de280dbef26df7bebab157c53277e83748c2d5/IMG_3173.jpg" /> <img width="2160" height="2220" width_o="2160" height_o="2220" data-src="https://freight.cargo.site/t/original/i/659e878bfb406b39d5f39ed36aca789165ee6a6ad4d09d21dbcf9fdb5545176a/IMG_3192.JPG" data-mid="225158717" border="0" src="https://freight.cargo.site/w/1000/i/659e878bfb406b39d5f39ed36aca789165ee6a6ad4d09d21dbcf9fdb5545176a/IMG_3192.JPG" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/6ee203f2a2a42dc8022eacf8b9eb72b8b2e4df8802e34b4c3250e8dad734b408/IMG_3176.PNG" data-mid="225159736" border="0" src="https://freight.cargo.site/w/1000/i/6ee203f2a2a42dc8022eacf8b9eb72b8b2e4df8802e34b4c3250e8dad734b408/IMG_3176.PNG" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c9445dd8273c10aabb683c99db0827401b343df580053014ba36ea5185640019/Fall-hype-trim3-ezgif.com-optimize.gif" data-mid="225160804" border="0" src="https://freight.cargo.site/w/1000/i/c9445dd8273c10aabb683c99db0827401b343df580053014ba36ea5185640019/Fall-hype-trim3-ezgif.com-optimize.gif" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9e5b55880641edd7ec363954f61e0c9527c5df154766e34a2aeac83953e44e53/IMG_3178.PNG" data-mid="225158940" border="0" src="https://freight.cargo.site/w/1000/i/9e5b55880641edd7ec363954f61e0c9527c5df154766e34a2aeac83953e44e53/IMG_3178.PNG" /> <img width="992" height="758" width_o="992" height_o="758" data-src="https://freight.cargo.site/t/original/i/75c290e6ef473d4fd9f6194187d1f67b53a26a03228f9bd9f22b780c69f269ed/IMG_3188.JPG" data-mid="225158944" border="0" src="https://freight.cargo.site/w/992/i/75c290e6ef473d4fd9f6194187d1f67b53a26a03228f9bd9f22b780c69f269ed/IMG_3188.JPG" /> <img width="2694" height="1632" width_o="2694" height_o="1632" data-src="https://freight.cargo.site/t/original/i/2057b8fc349b1b4fc3ca63abe236ee9bc436c159fba4b52c80faab4d0388fb7c/IMG_3194.JPG" data-mid="225159566" border="0" src="https://freight.cargo.site/w/1000/i/2057b8fc349b1b4fc3ca63abe236ee9bc436c159fba4b52c80faab4d0388fb7c/IMG_3194.JPG" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/85b57724c4eb14a79e36790d4b8a84e7b8d34191546dec45e33e900ae98a488d/IMG_3169.JPG" data-mid="225159745" border="0" src="https://freight.cargo.site/w/1000/i/85b57724c4eb14a79e36790d4b8a84e7b8d34191546dec45e33e900ae98a488d/IMG_3169.JPG" /> https://heyitsheather.com/Everything-Is-Figureoutable Sat, 28 Aug 2021 21:20:03 +0000 Hey! It's Heather. https://heyitsheather.com/Everything-Is-Figureoutable Client ········ Marie Forleo InternationalArt Direction ······· Heather Hale, Meg Long Web Design + Interactive ······ Heather Hale, Meg Long Event Design ...... Heather HaleCreative Director ······ Geáda FordPhotographer ...... Emily Shur Lettering ...... Molly Jaques Everything Is Figureoutable Marie Forleo’s book, “Everything Is Figureoutable” became an instant #1 New York Times Bestseller. The in-house team was hard at work way before the book hit the shelves to build a brand around the launch. Environmental design, merch design, packaging design, web design ... all were present for this book baby.&nbsp; <img width="1144" height="1522" width_o="1144" height_o="1522" data-src="https://freight.cargo.site/t/original/i/82a5bb1d0b35f8b9b6ca751ce1bf429fdb9570f38e07ab5328d75090909b5969/Artboard-1-copy-3.jpg" data-mid="117564326" border="0" src="https://freight.cargo.site/w/1000/i/82a5bb1d0b35f8b9b6ca751ce1bf429fdb9570f38e07ab5328d75090909b5969/Artboard-1-copy-3.jpg" /> <img width="1522" height="992" width_o="1522" height_o="992" data-src="https://freight.cargo.site/t/original/i/5db1d2e34de106b3d45ba4ec2d9b684d62b088d0afde8c63a08c7f1a56b165a9/Artboard-1-copy-6.jpg" data-mid="117564329" border="0" src="https://freight.cargo.site/w/1000/i/5db1d2e34de106b3d45ba4ec2d9b684d62b088d0afde8c63a08c7f1a56b165a9/Artboard-1-copy-6.jpg" /> <img width="1522" height="1143" width_o="1522" height_o="1143" data-src="https://freight.cargo.site/t/original/i/ee59359d0c4c9c1fcda047659710ded9074474700b9585f7a900f2acd9e87fa6/Artboard-1-copy-4.jpg" data-mid="117564327" border="0" src="https://freight.cargo.site/w/1000/i/ee59359d0c4c9c1fcda047659710ded9074474700b9585f7a900f2acd9e87fa6/Artboard-1-copy-4.jpg" /> <img width="2286" height="3044" width_o="2286" height_o="3044" data-src="https://freight.cargo.site/t/original/i/000a134a14faab337ec402ef7601178007eac8198bd093907ebc6e5c768eaf91/Artboard-1-copy.jpg" data-mid="117564203" border="0" src="https://freight.cargo.site/w/1000/i/000a134a14faab337ec402ef7601178007eac8198bd093907ebc6e5c768eaf91/Artboard-1-copy.jpg" /> <img width="1200" height="1752" width_o="1200" height_o="1752" data-src="https://freight.cargo.site/t/original/i/d5d26fdb022590e89c3967b55bd6cb6a7757a35c0375d8ca8432383db4f7be40/EIF-dates.jpg" data-mid="117564204" border="0" src="https://freight.cargo.site/w/1000/i/d5d26fdb022590e89c3967b55bd6cb6a7757a35c0375d8ca8432383db4f7be40/EIF-dates.jpg" /> <img width="1158" height="1143" width_o="1158" height_o="1143" data-src="https://freight.cargo.site/t/original/i/9b73e69059157154184cf49fcefc661b01750f0f61c277adfbd1efab640c6705/Artboard-1-copy-7.jpg" data-mid="117564330" border="0" src="https://freight.cargo.site/w/1000/i/9b73e69059157154184cf49fcefc661b01750f0f61c277adfbd1efab640c6705/Artboard-1-copy-7.jpg" /> <img width="1522" height="1143" width_o="1522" height_o="1143" data-src="https://freight.cargo.site/t/original/i/996b1acb41eee8be2b8f4fb551bb2d33c95226f3437d8e7f6ad671e315288b2e/Artboard-1-copy-2.jpg" data-mid="117564319" border="0" src="https://freight.cargo.site/w/1000/i/996b1acb41eee8be2b8f4fb551bb2d33c95226f3437d8e7f6ad671e315288b2e/Artboard-1-copy-2.jpg" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/0389b9cee44d1f3b15dcc00427c5bd0b53ba1cc8dac076fbfb488fd522f87f93/EIF-Tickets.jpg" data-mid="117564206" border="0" src="https://freight.cargo.site/w/1000/i/0389b9cee44d1f3b15dcc00427c5bd0b53ba1cc8dac076fbfb488fd522f87f93/EIF-Tickets.jpg" /> <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/3805c8827c71e5162629fc95f5d5eb83090a891c50d8723112bb899628f6fc25/EIF-mobile.jpg" data-mid="117564824" border="0" src="https://freight.cargo.site/w/1000/i/3805c8827c71e5162629fc95f5d5eb83090a891c50d8723112bb899628f6fc25/EIF-mobile.jpg" /> <img width="1522" height="1143" width_o="1522" height_o="1143" data-src="https://freight.cargo.site/t/original/i/83c2d09304957bf2964f85c3e12ceb49b2f5800e251b0d439110deb12fc34b73/Artboard-1-copy-5.jpg" data-mid="117564907" border="0" src="https://freight.cargo.site/w/1000/i/83c2d09304957bf2964f85c3e12ceb49b2f5800e251b0d439110deb12fc34b73/Artboard-1-copy-5.jpg" /> https://heyitsheather.com/CTS Wed, 15 Sep 2021 01:25:35 +0000 Hey! It's Heather. https://heyitsheather.com/CTS Client ········· Columbia Theological Seminary Lead Design ........ Heather HaleDesign ········· Alyssa UppDeveloper ······ Jason CyrAgency······ Metaleap Creative Columbia Theological Seminary The admissions office initially came to us wanting a fresh campaign that would send a bold message of inclusion and belonging to individuals who were otherwise not welcome to serve as leaders in the church. After working together to achieve the right message, imagery and overall look and feel, we began building out a microsite for the campaign. CTS already has a pretty robust website with a more academic/administrative design and function. The challenge was to create an experience for users that would not cause disruption or confusion when navigating back and forth between the two sites. We achieved this by using their current logo, but shifting it to black, making it an extension of the main brand. We also made sure that there were multiple ways to get navigate back to the main site,&nbsp; while keeping in mind the natural behaviors and expectations users have when navigating back to “home”. <img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/2314e1216e8a67914bb1f89580cfc11cc436ba7de947235ff9405c25b357e507/ezgif.com-gif-maker-1.gif" data-mid="118940714" border="0" src="https://freight.cargo.site/w/1000/i/2314e1216e8a67914bb1f89580cfc11cc436ba7de947235ff9405c25b357e507/ezgif.com-gif-maker-1.gif" /> <img width="2576" height="6045" width_o="2576" height_o="6045" data-src="https://freight.cargo.site/t/original/i/ebaeeaa7c86889901994b8381bb54722c2afb85258c3fb70eed51c73c9d4abfc/Horizontal-Spacing.jpg" data-mid="118940668" border="0" src="https://freight.cargo.site/w/1000/i/ebaeeaa7c86889901994b8381bb54722c2afb85258c3fb70eed51c73c9d4abfc/Horizontal-Spacing.jpg" /> <img width="2754" height="5803" width_o="2754" height_o="5803" data-src="https://freight.cargo.site/t/original/i/4414c05dd6e0f3f5a49c3502afa097f2a17f73703c87f64461990b4fbfeecd04/Buttons.jpg" data-mid="118940666" border="0" src="https://freight.cargo.site/w/1000/i/4414c05dd6e0f3f5a49c3502afa097f2a17f73703c87f64461990b4fbfeecd04/Buttons.jpg" /> <img width="1696" height="4459" width_o="1696" height_o="4459" data-src="https://freight.cargo.site/t/original/i/7091da0983eb58b40cc387a8e889abb384415e19e8cad1f7ee0987806189e15b/Color.jpg" data-mid="118940667" border="0" src="https://freight.cargo.site/w/1000/i/7091da0983eb58b40cc387a8e889abb384415e19e8cad1f7ee0987806189e15b/Color.jpg" /> <img width="3752" height="4431" width_o="3752" height_o="4431" data-src="https://freight.cargo.site/t/original/i/458bcf67094fd192b619b18c7455547c8476001ea1d4dc410ddfbef7f3fe53ad/Typography.jpg" data-mid="118940669" border="0" src="https://freight.cargo.site/w/1000/i/458bcf67094fd192b619b18c7455547c8476001ea1d4dc410ddfbef7f3fe53ad/Typography.jpg" /> https://heyitsheather.com/Dwell-Bible-App Sat, 28 Aug 2021 18:22:53 +0000 Hey! It's Heather. https://heyitsheather.com/Dwell-Bible-App Client ········· Dwell Bible AppDesign ········· Heather HaleCreative Director ······ José ReyesAgency ······· Metaleap Creative Dwell Bible App Dwell exists to help people be formed into the likeness of Christ by making ancient practices accessible to the modern world, rooting technology in Tradition. When Dwell came to us, the app had a generic tech look + feel. We were tasked with taking the brand from DIGITAL to TACTILE, ORDINARY to SOULFUL, GENERIC to UNIQUE.&nbsp; Dwell 1.0 mimicked a music app. All content was experienced in the same player and connected to a unique piece of art in a square format. This quickly led to a VERY cluttered and confused experience. The desire was for the app to be a place of calm. Less like a music app and more like a meditation app. We knew early on that one of the biggest problems to tackle was imagery. We worked together to create a hierarchical system that would allow art to be used as a guide and less like a collection of record album covers. The use of typography, color gradients and simple collage were a few ways we were able to visually streamline the experience for Dwell users. <img width="2880" height="2100" width_o="2880" height_o="2100" data-src="https://freight.cargo.site/t/original/i/579fe21d35d863cf7d6e9ef2014fe9f7521c044cfb2e15157a781f67c92b7d99/Dwell-05.5.jpg" data-mid="118945205" border="0" src="https://freight.cargo.site/w/1000/i/579fe21d35d863cf7d6e9ef2014fe9f7521c044cfb2e15157a781f67c92b7d99/Dwell-05.5.jpg" /> <img width="2880" height="2100" width_o="2880" height_o="2100" data-src="https://freight.cargo.site/t/original/i/c8bd3b5b239b870f5fea0ed292a84b46367303ca9fd8a0ab535d1f4e1bb1f5ca/Dwell-02.2.jpg" data-mid="118944260" border="0" src="https://freight.cargo.site/w/1000/i/c8bd3b5b239b870f5fea0ed292a84b46367303ca9fd8a0ab535d1f4e1bb1f5ca/Dwell-02.2.jpg" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/00435cef2a97c61a293a565d2dc93a2ffbb63b6890631a04583898ff75dfcc2b/Dwell-06.jpg" data-mid="117554156" border="0" src="https://freight.cargo.site/w/1000/i/00435cef2a97c61a293a565d2dc93a2ffbb63b6890631a04583898ff75dfcc2b/Dwell-06.jpg" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ac3700ccfc7627d658acc122ca9ad7a777497aa1e3a7da983a64bdb127ac3d3f/Dwell-04.jpg" data-mid="117554154" border="0" src="https://freight.cargo.site/w/1000/i/ac3700ccfc7627d658acc122ca9ad7a777497aa1e3a7da983a64bdb127ac3d3f/Dwell-04.jpg" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f3da7ace94ef237e922c3c30c24ae4f4119f9eb221fe909c1ecb611799650410/Dwell-03.jpg" data-mid="117554153" border="0" src="https://freight.cargo.site/w/1000/i/f3da7ace94ef237e922c3c30c24ae4f4119f9eb221fe909c1ecb611799650410/Dwell-03.jpg" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/4f9eb1d1fa5602daf42b50a9bf5e4da8d67a8403d61b45858085140e0722ee11/Dwell-01.jpg" data-mid="117554151" border="0" src="https://freight.cargo.site/w/1000/i/4f9eb1d1fa5602daf42b50a9bf5e4da8d67a8403d61b45858085140e0722ee11/Dwell-01.jpg" /> https://heyitsheather.com/Sola-Media-1 Wed, 15 Sep 2021 04:11:53 +0000 Hey! It's Heather. https://heyitsheather.com/Sola-Media-1 Client ·········Sola MediaDesign Lead ········· Heather HaleDesign ········· Elizabeth HildrethCreative Director ······ José ReyesAgency ······· Metaleap Creative Sola Media Core Christianity is a podcast and journal that sits within the Sola Media brand. After leading the charge on a rebrand for Sola Media, we were tasked with applying the new branding and type styles to the company’s web presence that spanned across 5 unique sites. In our initial audit of Core Christianity’s site, we saw a lot of room for improvement. At the top of our list was incorporating a universal player that would allow users to browse and click into articles never losing access to the podcast player. This was especially important for the mobile experience. <img width="2100" height="2880" width_o="2100" height_o="2880" data-src="https://freight.cargo.site/t/original/i/16a5fefadc9be4ac1d9126063ca9b11d04156a3169c236bc9603fdd490ab57ba/Sola-Digital.gif" data-mid="118947273" border="0" src="https://freight.cargo.site/w/1000/i/16a5fefadc9be4ac1d9126063ca9b11d04156a3169c236bc9603fdd490ab57ba/Sola-Digital.gif" /> <img width="2789" height="12242" width_o="2789" height_o="12242" data-src="https://freight.cargo.site/t/original/i/db59ad0becb28c14cab24ee4099c451ca4cc8182cffcf5c751ac148c21bd09dc/CC---Homepage-1.jpg" data-mid="118947398" border="0" src="https://freight.cargo.site/w/1000/i/db59ad0becb28c14cab24ee4099c451ca4cc8182cffcf5c751ac148c21bd09dc/CC---Homepage-1.jpg" /> https://heyitsheather.com/Marie-Forleo Sat, 28 Aug 2021 19:30:27 +0000 Hey! It's Heather. https://heyitsheather.com/Marie-Forleo Client ········· Marie Forleo InternationalDesign ········· Heather Hale Photography ......Jenny Anderson Art Direction ......Heather HaleCreative Direction ······ Geáda Ford marieforleo.com This was a concept for a refresh to the homepage and blog pages. We wanted to create a design that introduced Marie as “artist” and separated her from the copy cats. We wanted to strike a balance between femininity and power. We wanted to create more fluidity between the homepage and the valuable content that was being shared weekly. <img width="1599" height="1200" width_o="1599" height_o="1200" data-src="https://freight.cargo.site/t/original/i/552decfb58c92178ee671f53e48b6ece40f47ae0da1afac4680cb4a878a85150/MFCOM-01.jpg" data-mid="117559574" border="0" src="https://freight.cargo.site/w/1000/i/552decfb58c92178ee671f53e48b6ece40f47ae0da1afac4680cb4a878a85150/MFCOM-01.jpg" /> <img width="1200" height="1598" width_o="1200" height_o="1598" data-src="https://freight.cargo.site/t/original/i/71f068a740821f3165e8b0ddf4eb1a4d80e0f1735f2349df5e37bceb20f13186/MFCOM-04.jpg" data-mid="117559577" border="0" src="https://freight.cargo.site/w/1000/i/71f068a740821f3165e8b0ddf4eb1a4d80e0f1735f2349df5e37bceb20f13186/MFCOM-04.jpg" /> <img width="1599" height="1200" width_o="1599" height_o="1200" data-src="https://freight.cargo.site/t/original/i/942f993c8b17e6548680f5722d1f27a499e4438a7655cecfccfa2f27a2e54229/MFCOM-05.jpg" data-mid="117559578" border="0" src="https://freight.cargo.site/w/1000/i/942f993c8b17e6548680f5722d1f27a499e4438a7655cecfccfa2f27a2e54229/MFCOM-05.jpg" /> <img width="1599" height="1200" width_o="1599" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c8b5a0079a5197b45a75d8513355e9ab9eb4f70005e7ed2696abe29ba77d9aee/MFCOM-06.jpg" data-mid="117559579" border="0" src="https://freight.cargo.site/w/1000/i/c8b5a0079a5197b45a75d8513355e9ab9eb4f70005e7ed2696abe29ba77d9aee/MFCOM-06.jpg" /> <img width="1200" height="1988" width_o="1200" height_o="1988" data-src="https://freight.cargo.site/t/original/i/c0dc8b8dda42c0be2a90987414969f38fe4337273fa0ff6416dfb90c36f5934f/MFCOM-03.jpg" data-mid="117559576" border="0" src="https://freight.cargo.site/w/1000/i/c0dc8b8dda42c0be2a90987414969f38fe4337273fa0ff6416dfb90c36f5934f/MFCOM-03.jpg" /> <img width="1200" height="1598" width_o="1200" height_o="1598" data-src="https://freight.cargo.site/t/original/i/8b4552d10d482e62b1199913b74e4a7f5b0555666cf621c2841989d31f5f4710/MFCOM-02.jpg" data-mid="117561554" border="0" src="https://freight.cargo.site/w/1000/i/8b4552d10d482e62b1199913b74e4a7f5b0555666cf621c2841989d31f5f4710/MFCOM-02.jpg" /> https://heyitsheather.com/Everything-Is-Figureoutable-1 Mon, 04 Oct 2021 11:48:55 +0000 Hey! It's Heather. https://heyitsheather.com/Everything-Is-Figureoutable-1 Client ········· Marie ForleoArt Director ······ Heather HalePhotographer ······· Chelsea Francis Everything is Figureoutable Book Photo Shoot <img width="5304" height="7952" width_o="5304" height_o="7952" data-src="https://freight.cargo.site/t/original/i/5cc2c38672d23d2785fac4f767119ae59990aba099ed48e682f777f5ce676368/MarieForleoAugustContentShoot-23.jpg" data-mid="120641904" border="0" src="https://freight.cargo.site/w/1000/i/5cc2c38672d23d2785fac4f767119ae59990aba099ed48e682f777f5ce676368/MarieForleoAugustContentShoot-23.jpg" /> <img width="6947" height="4634" width_o="6947" height_o="4634" data-src="https://freight.cargo.site/t/original/i/e466c4cbcbc3172a024e858850c2500be2faff672f0826f2d6d8109b44fb51eb/MarieForleoAugustContentShoot-31.jpg" data-mid="120641908" border="0" src="https://freight.cargo.site/w/1000/i/e466c4cbcbc3172a024e858850c2500be2faff672f0826f2d6d8109b44fb51eb/MarieForleoAugustContentShoot-31.jpg" /> <img width="5304" height="7952" width_o="5304" height_o="7952" data-src="https://freight.cargo.site/t/original/i/b5f008f0ef6c7d1a828c722e5933aba8c28bbff57e71eceb9dd8440fb348358c/MarieForleoAugustContentShoot-1.jpg" data-mid="120642351" border="0" src="https://freight.cargo.site/w/1000/i/b5f008f0ef6c7d1a828c722e5933aba8c28bbff57e71eceb9dd8440fb348358c/MarieForleoAugustContentShoot-1.jpg" /> <img width="7952" height="5304" width_o="7952" height_o="5304" data-src="https://freight.cargo.site/t/original/i/9bf8d7828bbd0c5558264e4591b6bb6046a87cf23f0114aeb82b235a3749ebfd/MarieForleoAugustContentShoot-22.jpg" data-mid="120641903" border="0" src="https://freight.cargo.site/w/1000/i/9bf8d7828bbd0c5558264e4591b6bb6046a87cf23f0114aeb82b235a3749ebfd/MarieForleoAugustContentShoot-22.jpg" /> <img width="5304" height="7952" width_o="5304" height_o="7952" data-src="https://freight.cargo.site/t/original/i/712e502d2f1484ab51b1aa6a5513b5ce381dc60cbdbe5c03d371bdb4264e8f13/MarieForleoAugustContentShoot-33.jpg" data-mid="120642657" border="0" src="https://freight.cargo.site/w/1000/i/712e502d2f1484ab51b1aa6a5513b5ce381dc60cbdbe5c03d371bdb4264e8f13/MarieForleoAugustContentShoot-33.jpg" /> <img width="3600" height="2401" width_o="3600" height_o="2401" data-src="https://freight.cargo.site/t/original/i/de9d1cb52f8f7a2d8368b7b59ac6632cc9d92afbb5884c6c8016f44ea2b30fec/MarieForleoAugustContentShoot-38Edit.jpg" data-mid="120642356" border="0" src="https://freight.cargo.site/w/1000/i/de9d1cb52f8f7a2d8368b7b59ac6632cc9d92afbb5884c6c8016f44ea2b30fec/MarieForleoAugustContentShoot-38Edit.jpg" /> <img width="5304" height="7952" width_o="5304" height_o="7952" data-src="https://freight.cargo.site/t/original/i/45f1fdf11c80d9f6013f1504973c93f518c75efa8e766fb27143cd049a4c08c0/MarieForleoAugustContentShoot-24.jpg" data-mid="120642352" border="0" src="https://freight.cargo.site/w/1000/i/45f1fdf11c80d9f6013f1504973c93f518c75efa8e766fb27143cd049a4c08c0/MarieForleoAugustContentShoot-24.jpg" /> <img width="7952" height="5304" width_o="7952" height_o="5304" data-src="https://freight.cargo.site/t/original/i/cfe286698d7abfd705a3d0df2b49b7b0a5153f8dbd3a8ac1c09d91dc5a245b03/MarieForleoAugustContentShoot-28.jpg" data-mid="120641905" border="0" src="https://freight.cargo.site/w/1000/i/cfe286698d7abfd705a3d0df2b49b7b0a5153f8dbd3a8ac1c09d91dc5a245b03/MarieForleoAugustContentShoot-28.jpg" /> https://heyitsheather.com/White-Horse-Inn Wed, 15 Sep 2021 05:24:29 +0000 Hey! It's Heather. https://heyitsheather.com/White-Horse-Inn Client ·········Sola MediaDesign Lead ········· Heather HaleDesign ········· Elizabeth HildrethCreative Director ······ José ReyesAgency ······· Metaleap Creative Sola Media White Horse Inn is a podcast and journal that sits within the Sola Media brand. After leading the charge on a rebrand for Sola Media, we were tasked with applying the new branding and type styles to the company’s web presence that spanned across 5 unique sites. In our initial audit of White Horse Inn’s site, we saw a lot of room for improvement. We wanted to organize information in a sophisticated and structured way, that kept its order with varying title and description lengths. It was also important that upon landing, it was obvious to the user that this was a podcast. We used typography to “play up” the episode number in a compelling way and brought focus to the player with a clear “SUBSCRIBE” CTA above the fold. <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/faa3094224f6df48c4045deb46788789233009949b3ba512c710758c807d96f3/WHI-01.jpg" data-mid="118950002" border="0" src="https://freight.cargo.site/w/1000/i/faa3094224f6df48c4045deb46788789233009949b3ba512c710758c807d96f3/WHI-01.jpg" /> <img width="4320" height="5904" width_o="4320" height_o="5904" data-src="https://freight.cargo.site/t/original/i/487d244cbf6210d02d9951b1d6d555a5c090c4335f1a9889a0c9cb2d3be5ef35/WHI-Mood.jpg" data-mid="118950008" border="0" src="https://freight.cargo.site/w/1000/i/487d244cbf6210d02d9951b1d6d555a5c090c4335f1a9889a0c9cb2d3be5ef35/WHI-Mood.jpg" /> <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/d2ab68d458fba256aaa14ef829a8051d3abd3761db1a093a448ae9d37d569b91/WHI-07.jpg" data-mid="118950004" border="0" src="https://freight.cargo.site/w/1000/i/d2ab68d458fba256aaa14ef829a8051d3abd3761db1a093a448ae9d37d569b91/WHI-07.jpg" /> <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/3162e0248be982f79998db2a62e41e5d25882860ea756f3c9256711abc6d3afe/WHI-08.jpg" data-mid="118950005" border="0" src="https://freight.cargo.site/w/1000/i/3162e0248be982f79998db2a62e41e5d25882860ea756f3c9256711abc6d3afe/WHI-08.jpg" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ae49db0a84f0e6ccb23766e9ec7b9131a4c3a09f398e529079b468a80d913421/WHI-04.jpg" data-mid="118950003" border="0" src="https://freight.cargo.site/w/1000/i/ae49db0a84f0e6ccb23766e9ec7b9131a4c3a09f398e529079b468a80d913421/WHI-04.jpg" /> https://heyitsheather.com/The-Stony-Brook-School Sat, 28 Aug 2021 19:05:52 +0000 Hey! It's Heather. https://heyitsheather.com/The-Stony-Brook-School Client ········· The Stony Brook School Collage Artist ........ Heather HaleWeb Designer ········· Heather HaleCreative Director ······ José ReyesAgency······ Metaleap Creative The Stony Brook School Website In the process of evaluating The Stony Brook School website, we asked a few guiding questions: What is the main function of the site? Who is the site speaking to? What journey do we want the user to go on? What action do we want to the user to take? In talking with the leaders of the School, we heard: “We’re not like other Prep Schools. We offer something different.” The School’s motto for the last 100 years has been “Character Before Career” and that served as the main point of inspiration for the new website. &nbsp; <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/0311c4cb412d0ba79ba71605c252d97cdb83da8fcd56469ec01e29ffb0c94a6a/SBS-08.jpg" data-mid="117558066" border="0" src="https://freight.cargo.site/w/1000/i/0311c4cb412d0ba79ba71605c252d97cdb83da8fcd56469ec01e29ffb0c94a6a/SBS-08.jpg" /> <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/2d02dbfe5abf0177a56e616bb6e346eaec87b4b48bea3332c30d1600af26d65c/SBS-07.jpg" data-mid="117557526" border="0" src="https://freight.cargo.site/w/1000/i/2d02dbfe5abf0177a56e616bb6e346eaec87b4b48bea3332c30d1600af26d65c/SBS-07.jpg" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/2bd00ddc33c227df755cba4171a9f88d99c59629659d7d10a4cafaa1b84c5568/SBS-03.jpg" data-mid="117557273" border="0" src="https://freight.cargo.site/w/1000/i/2bd00ddc33c227df755cba4171a9f88d99c59629659d7d10a4cafaa1b84c5568/SBS-03.jpg" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c27a5fff9d51cd26f44c28f307f1dd5e25cf7c02dc6d31f9ebe065062234f91a/SBS-01.jpg" data-mid="117557271" border="0" src="https://freight.cargo.site/w/1000/i/c27a5fff9d51cd26f44c28f307f1dd5e25cf7c02dc6d31f9ebe065062234f91a/SBS-01.jpg" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/39be0328eba869a3abb2f2d0a3da5b81decd935c8dce17bbbd5a15915e08a2b0/SBS-04.jpg" data-mid="117557274" border="0" src="https://freight.cargo.site/w/1000/i/39be0328eba869a3abb2f2d0a3da5b81decd935c8dce17bbbd5a15915e08a2b0/SBS-04.jpg" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/7e475e846f83bd08708049437d27684f096ac30eedc674d08ef70defaa995ff0/SBS-05.jpg" data-mid="117557276" border="0" src="https://freight.cargo.site/w/1000/i/7e475e846f83bd08708049437d27684f096ac30eedc674d08ef70defaa995ff0/SBS-05.jpg" />